SEO, paid advertising and analytics: the engine that drives targeted, high-intent traffic to the storefront.
A well-optimised storefront still needs the right people to actually find it. Performance Marketing & Traffic Acquisition is the engine behind that: organic search visibility, paid advertising, and the analytics and tracking that connect every channel back to revenue, so spend lands where it actually pays off rather than where it feels like it should.
Search Engine Optimisation (SEO)
We start with the technical foundations, site speed, crawlability, structured data, then build out content and on-page optimisation around the terms your customers genuinely search for. SEO compounds over time, so the work gets sequenced for sustainable organic growth rather than short-lived ranking spikes that vanish the moment an algorithm update lands.
Paid Advertising (PPC)
We run paid search and paid social campaigns across Google, Meta, TikTok and other platforms: building campaign structures, audiences and creative aimed at the customers most likely to convert, and managing bids and budgets against a target return on ad spend rather than vanity metrics like impressions or clicks.
Analytics & Tracking
None of the above means much without knowing what's actually driving revenue.
We set up analytics and tracking, GA4, conversion APIs, server-side tagging, so every channel's contribution to revenue is visible, attribution is as accurate as privacy-conscious tracking allows, and budget decisions get made on what's working rather than on whichever channel shouts loudest in the dashboard.
- Technical & content SEO
- Paid search (Google Ads, Microsoft Ads)
- Paid social (Meta, TikTok, LinkedIn)
- GA4, server-side tagging & conversion tracking
- Attribution modelling & ROAS reporting
How to balance SEO, paid search and paid social, and the tracking setup that tells you which one is actually working.