An eCommerce CRO agency and Shopify development agency: platform management, digital merchandising and conversion optimisation behind every storefront we touch.
A storefront is never really 'done'. It's a living system that needs platform management, merchandising that's actually organised, and continuous optimisation just to keep converting at the same rate.
As an eCommerce CRO agency and Shopify development agency serving clients globally, we cover the day-to-day discipline of running a store that performs: choosing and managing the right platform, organising the catalogue so customers find what they came for, and systematically testing how to convert more of the traffic you're already paying to bring in.
Platform Management
Whether you run on Shopify, WooCommerce, Magento or a headless setup, the platform needs ongoing care: app and plugin management, performance tuning, security updates, and configuration that keeps pace as the catalogue and order volume grow.
We manage platforms day to day and handle migrations once a business outgrows its current setup, without the downtime and lost orders that a badly planned migration tends to cause.
Digital Merchandising
How products are organised, categorised and presented has a direct effect on conversion, more than most teams give it credit for.
We structure product catalogues, optimise product pages, titles, descriptions, images, structured data, for customers and search engines alike, manage collections and navigation so customers find what they're after in two clicks instead of five, and keep the catalogue clean even as it scales into thousands of SKUs.
User Experience & CRO
We look at site traffic and behaviour: where visitors drop off, which pages underperform, where carts get abandoned, then run structured A/B tests on layout, copy, checkout flow and pricing presentation to find what actually moves the conversion rate.
Every test starts with a hypothesis and ends with a clear read on whether it worked, so the site improves step by step instead of by gut feeling.
- Shopify, WooCommerce, Magento & headless commerce
- Platform migrations & ongoing management
- Product catalogue structure & optimisation
- Collections, navigation & merchandising
- Site analytics, funnel analysis & A/B testing
- Checkout & conversion rate optimisation
A merchandising and CRO audit checklist to find where your store is leaking conversions.